It had started out like any other day. In my random attempts to marketing, I had haphazardly decided to take advantage of being part of the Kindle Direct Publishing program and signed up to do a promo on my lovely little book, I'd Rather Wear Pajamas. I set a date to "sell" my book for free for five days.
Next, I blindly partnered up with BookBub to help promote my free ebook stint. Then, I went about my life as usual.
That is, until I did my nightly check-in the first day of my promo. I was curious to see if I had sold even a single copy of my book that day (which, as any author knows, is a big accomplishment), Boy, was I shocked with what I saw:
To start, see what I mean by being excited to sell even a single copy a day? The first several days on this graph (and many more before those) are total snooze-fests, amiright? But then, there's that peak. I figured, based on the lines, that I had sold 4.5 ebooks that day. I considered it a huge success! To confirm my findings, my eyes scanned to the "Units" number and keyed in on this
11.5 THOUSAND people had ordered my book in one day. I was as surprised as a baby goat wearing pajamas getting startled by...another baby goat wearing pajamas
I timidly made my way over to Amazon, wondering if by any chance those free copies I sold affected my standing. When I first published my book, I intentionally selected some pretty niche categories to attach my book to, knowing that the smaller the competition in any category, the better my chances of having a bestseller. And that's why my quirky memoir is listed under "culinary humor essay." I mean, I do talk about cooking like...twice...
Unbelievably, my book came up as the #1 bestseller in not one, but TWO different categories. Because, here's the thing - there's an entire section of Amazon bestsellers specifically for free ebooks. Say wha?!
I went from having a book in the top 300 (at best) to being first in its class for FIVE SOLID DAYS. I'm still in shock.
Turns out, people really really love free stuff.
So, there you go. You too can become an Amazon bestseller. It's all about setting the right micro niche for your book, not being afraid to give copies away, and finding someone to help get the word out.
Like what you see? Check out my quirky memoir about finding your path in life.
I'D RATHER WEAR PAJAMAS